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The Power of Visual Communication
I have said many times that visual communication is not the future, it is the now. If you’re not using images to convey your message, you are missing out on a pretty amazing opportunity. If there was...
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7 Ways To Give Good Feedback
Feedback is one of the basic elements of effective communication. But do we always offer criticism in the best way possible? Courtney Seiter’s recent article in Fast Company gives us some insight into...
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The Wrong Way To Try To Control The Media
A lighthearted post today. If you’ve spent any time at all in communications you have, at one time or another, tried to control your organization’s story being reported by the media. This is tricky and...
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How To Sound Dumber Without Even Trying
Are you a sesquipedalian? I hope not. But if you are, stop it right now. WHAT IS A SESQUIPEDALIAN? A sesquipedalian is someone who is “given to or characterized by the use of long words.” We’ve all...
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5 Ways To Make Your Strategic Communications Plan Fail
Every organization needs a strong Strategic Communications Plan. This plan should exist as a living document that is dynamic in nature. You can learn more about the concept here. The list of how a...
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Know Your Audience – Communication Segmentation
I once bought a tool that claimed to replace 7 other commonly used tools in my shop. It was a bold and audacious statement but it must have been true because they printed it right there on the box....
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10 Secrets of Great Communicators
Everyone has their “trade secrets” and great communicators are no different. The ability to educate, instruct and inspire others to great things through words sets great leaders apart from the mediocre...
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